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Why Fujifilm?

Credits: Ken Truong

A lot of people nowadays are taking shots with their phones. This is not necessarily a bad thing. I think the popular quote from Chase Jarvis still stands: “The best camera is the one that’s with you.”
The point being:

It’s easy to get caught up in a competition to see who has the best equipment. There’s always a better lens, more megapixels or a higher grade of camera. This photography quote is a good reminder that it’s capturing the images that really matters.

Over the years, i’ve learnt that good photography is all about accessibility. Without a camera to carry, you’ll never be able to register the moment. And without the right moments, a good photo will never come to fruition. Long story short; live life to the fullest, and always carry a camera!

What bothered me though, about my first digital cameras (and phone cameras) was the inability to capture a reasonable depth of field effect. The cheap point and shoots simply don’t offer the aperture or the focal distance to accommodate this. So that’s what brought me to analogue cameras in the first place.

Eventually one has to make the switch to digital. Purists aside. So when I started to orientate on the right digital camera, i wanted a compromise between good image quality and small form-factor. And it didn’t take long before I started looking at Fujifilm cameras. One of the main reasons was this:

Lots of analogue dials.

These dials are not so common these days anymore. Particularly shutter and aperture dials. After ‘rebooting’ to analogue cameras, i’ve gotten quite used to these dials, and using them became very intuitive; intuitive and fast. During my search; there was only one! Yes, one competitor in the same class that produced a decent alternative with the same dials (the Panasonic LX-100).

Fujifilm started the X series with the same passion for film cameras that most of us share. So what also triggered me towards these cameras were their Film simulations. Basically, these are modes which emulate old film products from Fuji to give certain subjects or scenes the best colors you can give them. Make no mistake, these are not the cheap filters you get inside every digital camera. These filters can keep you away from RAW editing and late lightroom sessions, as they can accommodate even pro photographers in their needs. But don’t just take my word for it, check out Lee Varis’ youtube material on this subject:

The last reason for me to choose Fujifilm is formfactor vs the sensor size (APS-C). Although this is not a unique selling point, it certainly comes in handy. I try to take my camera everywhere, and my experience with DSLRs (short from their great image quality) they can be a bit too bulky to take with you everwyhere. This ultimately means missed shots, when you’re out without a camera.

These were my main reasons to choose Fujifilm. What’s your pick, and why do you shoot your brand?

Cheers, Dennis